Vivienne Rufus
Vivienne Rufus is an accomplished business development and marketing leader, currently steering strategic growth and market presence as the General Manager (Strategy & Growth) at Standout Properties Limited. Known for her sharp business acumen and deep understanding of the real estate industry, Vivienne brings an impressive blend of creativity, analytical insight, and strategic thinking to her role, making her a key driver in the company’s overall success, competitive positioning, and market visibility.
She began her academic journey with a Bachelor’s degree in English and Literature from the prestigious University of Benin, Benin-City, Edo State, which honed her communication skills and nurtured her ability to connect with audiences. Her passion for impactful communication, combined with a keen interest in digital landscapes, led her to pursue two Digital Marketing certifications. These certifications gave her the tools to leverage modern marketing technologies, enhancing her expertise in areas like content strategy, social media management, and data-driven marketing. To deepen her industry knowledge, she also acquired certifications tailored to the real estate market, allowing her to create more targeted and effective growth strategies.
In her continuous pursuit of professional growth, Vivienne most recently completed a Certification in Marketing and Communication from the European Institute of Leadership and Management in Dublin, Ireland. This program sharpened her leadership abilities and reinforced her capability to manage complex, multi-layered campaigns and business initiatives with a global perspective preparing her to lead high-impact projects that resonate with diverse audiences and drive measurable business outcomes.
As General Manager (Strategy & Growth) at Standout Properties Limited, Vivienne holds a pivotal leadership position that goes beyond marketing. She is responsible for shaping and executing the company’s strategic growth agenda identifying new business opportunities, developing and refining market entry and expansion strategies, driving revenue growth across the company’s project portfolio, and ensuring that Standout Properties Limited maintains a strong, differentiated presence in Nigeria’s competitive real estate landscape. She works closely with executive leadership to align business development efforts with the company’s long-term vision of becoming the first choice for every property finder in Nigeria and the diaspora.
Her strategic planning and execution skills are well complemented by her commitment to staying ahead of industry trends, market dynamics, and evolving customer expectations ensuring that every growth initiative is both data-informed and people-centered.
Outside of her professional accomplishments, Vivienne has a number of hobbies that fuel her curiosity and enrich her perspective. She loves internet surfing, traveling, and computer gaming, which not only provide a mental break but also strengthen her problem-solving skills and sharpen her strategic thinking in a fun, immersive way.
With over nine years of experience and a record of delivering meaningful results, Vivienne Rufus embodies the kind of leadership that Standout Properties Limited relies on to grow boldly, strategically, and sustainably.
