Vivienne Rufus
Vivienne Rufus is a seasoned business development, growth, and strategic marketing executive with over nine years of progressive experience driving commercial growth, market expansion, revenue optimization, and business transformation within the real estate sector. She is recognized for her strong commercial acumen, sharp understanding of market dynamics, and proven ability to translate strategic vision into measurable business outcomes.
As General Manager, Growth & Strategy at Standout Properties Limited, Vivienne provides strategic leadership for the company’s growth agenda, with responsibility for driving business expansion, strengthening market positioning, optimizing revenue across the company’s project portfolio, and aligning commercial initiatives with the organization’s long-term vision for sustainable growth and value creation. Her role spans strategic planning, business development, market intelligence, brand positioning, and cross-functional execution, placing her at the center of the company’s efforts to scale competitively and sustainably within Nigeria’s evolving real estate landscape.
Her contribution to the business extends beyond market growth and strategy into capital mobilization and growth-focused funding initiatives, where she has played a key role in supporting the financial capacity required to drive project execution, accelerate business expansion, and unlock new growth opportunities. This commercial breadth, combined with her ability to align strategy with execution, has positioned her as a key driver of Standout Properties Limited’s growth and long-term market relevance.
Vivienne possesses extensive expertise in business development, strategic marketing, revenue growth planning, market expansion, customer acquisition, brand positioning, digital engagement, stakeholder management, and growth strategy execution. Her ability to combine market insight with commercial discipline has positioned her as a versatile growth leader capable of driving top-line performance, strengthening brand relevance, and creating long-term strategic value for the business.
She holds a Bachelor’s degree in English and Literature from the University of Benin, which laid the foundation for her strong communication, analytical, and stakeholder engagement capabilities. She has also earned two Digital Marketing certifications, alongside industry-relevant real estate certifications, which have strengthened her expertise in digital engagement, market intelligence, customer acquisition, and growth strategy. In further pursuit of professional excellence, she obtained a Certification in Marketing and Communication from the European Institute of Leadership and Management, Dublin, reinforcing her capabilities in strategic communication, business development, and high-impact market execution.
Vivienne also holds a Master of Science in Digital Transformation from Nexford University and a Master of Science in International Business with Human Resource Management from Ulster University. These academic achievements have further deepened her expertise in innovation, digital strategy, business transformation, organizational leadership, and the people-centered capabilities required to build resilient, high-performing businesses in a rapidly evolving global environment.
Vivienne’s professional strength lies in her ability to combine strategic thinking with execution discipline, bringing together growth strategy, market insight, customer understanding, and operational alignment to deliver sustainable business results. She works closely with executive leadership to shape and execute initiatives that enhance market visibility, strengthen business performance, and position Standout Properties Limited for continued growth and long-term relevance.
Beyond her professional commitments, Vivienne is a Christian whose values of integrity, purpose, and service continue to shape her personal and professional outlook. She also has a strong interest in research, travelling, and gaming, interests that reflect her curiosity, broaden her perspective, and reinforce the strategic and analytical mindset she brings to leadership.
